Candice Jaimungal

Candice Jaimungal is a Content Writer at Madan+, serving as the written voice behind the firm’s thought leadership, marketing communications, and educational content. With over seven years of experience across market research, analytics, nonprofit, and education spaces, she specializes in transforming complex ideas into clear, compelling narratives that resonate with real people.

Before joining M+, Candice built her career at YouGov, where she worked across editorial, social, and research-driven content. She translated data into stories for global audiences, developed newsletters for hundreds of thousands of subscribers, and collaborated with media, nonprofit, and brand partners. Her background spans everything from quantitative survey design and reporting to executive ghostwriting and social-first storytelling.

Candice’s approach is rooted in clarity and trust. She believes that sophisticated ideas don’t need complicated language; if something feels confusing, it probably is. Known for making clients and teammates feel heard, she brings a collaborative, human lens to every project, ensuring the message is as sharp as the strategy behind it.

Outside of work, Candice is almost always reading or writing, ideally somewhere outdoors. She also bakes (including an award‑winning apple pie), tinkers with fictional manuscripts, and spends time with her family. Wherever she is, she’s typically thinking about the next sentence she wants to get just right.